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UK branding skilled Rita Clifton, chairman of business consultancy BrandCap, says that Natura Siberica has been successful in the "astonishingly competitive" cosmetics market due to its distinctive Siberian provenance. Mr Trubnikov says he believes that it is because they're hot countries, which makes buying skincare products from somewhere that may be as cold as Siberia seem particularly appealing. As such, he says the company is now seeking to tie-up with a large internet accomplice. If it wasn't for the intoxicating scent of competing perfumes, you might assume that cosmetics company Natura Siberica was making ice cream. Thankfully for Mr Trubnikov he then tried the French market instead, and Natura Siberica was quickly a hit there, before expanding into other European nations including the UK where retailers have been now completely satisfied to stock the products as they'd confirmed common in different countries.
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